The Brand Story
When developing the line, we didn’t want to compromise on any detail. We leveraged skin care technology and natural actives to deliver high-performance, treatment-based products— all while never forgetting that healthy hair is the underpinning for sexy, glamorous styling. Each product has been tested at length on set, backstage and in the salon to ensure that it delivers results, leaving us with a best-in-class collection that truly meets the needs of the hair-obsessed.
Oribe’s signature scent, Cote d’Azur, runs through the line at the lightest levels, designed so that the products in each individual’s hair ritual work together…and build upon each other. Developed in collaboration with one of the oldest French fragrance houses, tracing its roots back to the 1800s, Cote d’Azur was conceived to be beautiful and bright yet calming and composed—the perfect morning wake-up call, afternoon pick-me-up and evening mood-setter. The signature scent awakens with hints of citrus-soaked Italian bergamot, pink lemons, white peach, cassis and muguet, balanced with Aomori apples and leafy greens. Cedarwood, white amber and musk lend their soft woody notes, while Cuba’s national flower, la mariposa blanca, creates a sensual and invigorating experience throughout the day.
They say you shouldn’t judge a book by its cover…in our case, feel free. For us, packaging is an immediate sign of what the consumer can expect from our brand: something elevated, sophisticated and fun. Oribe Hair Care’s award-winning packaging was designed to make the experience of using the products as beautiful as the formulas themselves. Every detail was carefully crafted and nuanced, from the shape of each bottle to the eco-friendly boxes sourced from well-managed forests and printed with vegetable inks. The architectural facets and striking jewel tones perfectly blend old-world heritage with modern elegance. Our packaging has established a new standard for hair care. Oribe products are truly a modern-day bathroom accessory.